You have heard of Fossil, and you've seen its eye-catching logo on ads, arcades, fashion stores, and elsewhere. The brand is extremely popular but it had never been levelled and juxtaposed with other luxury watch brands we often see in posh magazines. In the consumers' perception, at least.
Despite this, however, Fossil watches are well loved by consumers, whether they be enthusiasts or not. In fact, it was the bestselling watch brand and distributor around the world in 2013.
What Makes Fossil Watches Standout?
The secret is that the people behind Fossil are not too concerned nor overly focused on putting their brand on the consciousness of the consumers. Like any other brand, they would love to, but they are not overly focused on elevating their brand to the grand level. This is what makes Fossil a more loveable brand: it shines without even trying hard to.
In fact, what Fossil does is live up to their brand philosophy: to create fun, fashionable, and quality watches at an affordable price. From there, repeat purchase and branding will follow naturally.
But what really make Fossil a household name for watches is its affordability, which captures the attention of many luxury brands that are now partnering with Fossil to capture the market of the frugal but fashionable. Burberry, DKNY, Diesel, and Columbia are amongst the over-the-top watch brands that tapped Fossil to design, manufacture, and distribute quality watches for them.
Choose from the Latest Designs of Fossil Watches
At the Fossil headquarters, designers are just enjoying the game. Every nook and cranny of its Richardson, Texas office is filled with bulletin boards and corkboards where designs, concepts, and studies are written, sketched, drawn, and doodled. Designers are focused on creating a watch that would capture their consumers' palates. With this, all the watches you see at their stores are a product of hard labour and sincere dedication to giving you what you want for a watch.
Today, Fossil watches aren't only sold on brick-and-mortars. It has conquered the online world, too. Ice watches online are comprised of the best Fossil watches on the market, all of which are authentic and reasonably priced.
Find your favourite Fossil watch online through our wide-ranging catalogue, and let us help you have the perfect timepiece on your wrist today!